Gocompare.com to launch home insurance campaign

by Gill Montia

Story link: Gocompare.com to launch home insurance campaign

Gocompare.com is to target the UK home insurance market with a new TV advert featuring fictional opera singer, Gio Compario, played by Wynne Evans.
The campaign, which launches on September 18th, across all UK commercial TV channels, features two archaeological explorers who enter an ancient Egyptian burial chamber.
They then translate hieroglyphics that say “check out your home insurance”, at which point Gio emerges from a sarcophagus.
Recorded in South Africa earlier this year, the advert is part of a series parodying famous films or screen genres.
Since he was first introduced in August 2009, Gio been credited with driving a 44% increase in quote volumes for Gocompare.com.
He is also attributed with boosting brand awareness by more than 450%.
According to the comparison site, consumers visiting Gocompare.com can compare products and prices across 76 home insurance providers and make an average saving per customer of £145.
Research from the firm also indicates that 78% of homeowners haven’t switched their home insurance provider in the last 12 months, while 16% have never switched.